Ep.6/ CREATING PROFITABLE PRODUCT FEEDS
Almost any good digital marketer will tell you that you cant do decent digital marketing without an excellent product feed. with pmax, dpa’s and now asc taking over our marketing budgets, being able to optimise our feeds to profit has never been more important.
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Product feeds or indeed just plane data feeds are any digital marketers nightmare, data is typically messy, coming from two or three difference sources, stuck together with paper and glue, which is why when I started working with ROI Hunter I was amazed by their tech and how they could optimise the feed toward profit.
What ROI Hunter are able to do so well is blend the marketing and commercial views of SKU-level performance, enabling instant automation. They can add commerical data from multiple sources (transaction stats from GA’s/Adobe’s E-Comm module) Performance from Google Shopping + Meta dynamic ad campaigns to create a feed that will;
Protect margin, Ensure long-term High Profit marketing execution, by providing brands with a 'Margin Centric' view of their advertising performance
Optimize towards profit by maximizing the potential of each item's sell through rate.Eliminate promotional lag for new products, give every product needed marketing attention according to its life cycle stage.
Exclude items with a high return rate from promotion to avoid wasting budget
This not only improves efficiency in marketing but can trickle all the way down to how B&M teams are buying and discounting product. Ready to see how feed optimisation can help grow your brand? Contact me today for a free consultation!
