Ep.3/ DRIVING AOV & RETENTION with giftcards
VOUCHER SITES CAN BE A DIRTY WORD IN RETAIL, COMMONLY ASSOCIATED WITH DISCOUNT AND LOW VALUE, BUT WHAT IF BRANDS COULD UTILISE VOUCHER SITES TO DRIVE UP REPEAT PURCHASE RATE AND AOV WITH… WAIT FOR IT, THEIR VERY OWN GIFTCARDS
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Whenever I work with brands who have an established affiliate program they’re typically working with the top voucher sites by sharing their promotional calender and maybe occasionally doing the odd exclusive when sales are slow - not many are utilising a tactic that not only drives repeat purchase but drives up AOV - and its as simple as a £5 giftcard.
Activating discount partners through giftcard campaigns can help decrease brands reliance on discount codes and therefore increase the perceived value of the brand. Furthermore giftcards can help drive customer retention as the affiliate validation period ensures giftcards aren’t distributed until 3-4 months after purchase. Therefore all sales driven in peak will be retargeted when you need the sales most.
For an average giftcard campaign I’ve seen a +46% increase in clicks from the publisher, a +257% increase in revenue for an incredible £57 ROI, repeat purchase rate increased by 3.2ppts for the customers given a giftcard.
Ready to see how affiliates can help grow your brand? Contact me today for a free consultation!
