Ep.2/ why youtube is my favourite google product
This post is all about how to utilise youtube as a brand and why you should be - A Guide to Unlocking Massive Reach and Engagement
READ MORE
In today’s digital world, video content reigns supreme. With billions of videos watched daily, YouTube is one of the largest platforms where users seek entertainment, information, and inspiration. If your brand isn’t leveraging YouTube advertising yet, you could be missing out on enormous opportunities to grow your audience, drive engagement, and boost sales.
Here’s why brands should seriously consider advertising on YouTube.
1. Massive Audience Reach
YouTube boasts over 2 billion logged-in monthly users, making it the second most visited website globally, only behind Google. With users spanning every demographic, region, and interest, YouTube offers brands a chance to reach virtually any target audience.
Reach Across Devices: Whether on mobile, desktop, or TV, YouTube provides multi-device exposure, allowing your brand to engage viewers at all stages of their day.
Global Scale: YouTube’s reach extends to over 100 countries and supports more than 80 languages, giving your brand global visibility.
For brands looking to scale their message, few platforms offer the same level of access to such a diverse and expansive audience as YouTube.
Ep.2/
why youtube is my favourite google product
2. Highly Engaged Viewers
One of YouTube's key advantages is its high levels of viewer engagement. Users visit the platform with the intent to watch videos—whether it's tutorials, reviews, or entertainment. This high intent leads to better engagement rates for ads compared to other platforms.
Users Watch for Longer: On average, users spend 40 minutes per session on YouTube, which means more time for ads to be seen, absorbed, and acted upon.
Intent-Driven Behavior: Since users are actively searching for content that interests them, your brand can deliver ads in a relevant, organic way through targeted campaigns.
Engaged audiences are more likely to watch, click, and convert, making YouTube an excellent platform for brands looking to drive meaningful interactions.
3. Cost-Effective Advertising with High ROI
One of the misconceptions about YouTube advertising is that it’s expensive. In reality, YouTube ads can be incredibly cost-effective, offering options to suit most budgets.
Only Pay for Engagement: With TrueView ads, you only pay when users actively engage with your ad, either by watching it for 30 seconds or clicking on it. This ensures that your budget is spent on users who are genuinely interested in your content.
Scalable Campaigns: Start small and scale as you see success. YouTube offers flexibility in budgeting, so you can adjust your spend based on the performance of your campaigns.
Better ROI: With its precise targeting and high engagement rates, YouTube can deliver a strong return on ad spend (ROAS). Brands have reported as much as 2-3x higher ROAS on YouTube compared to other platforms.
Whether you have a small budget or are ready for a large-scale campaign, YouTube allows you to optimize spending to get the best possible return.
YouTube isn’t just a platform for entertainment—it's a powerful advertising tool that offers brands access to a massive, engaged audience. With its precise targeting, flexible ad formats, and cost-effectiveness, YouTube ads can deliver impressive results for brands looking to boost awareness, drive conversions, and grow their business.
Ready to see how YouTube advertising can help grow your brand? Contact me today for a free consultation!"
